Tuesday, May 15, 2012

Social Media - You Can't Have It All

Colin Kerr

Executive Editor, EuroTimes

I've just returned from the Media Future conference in Dun Laoghaire, Dublin, where I hoped to finally unlock the Pandora's Box that holds the answers to my quest for a Social and Digital Media strategy.

 I've been working on this project for the last ten years and still haven't found what I'm looking for. But hope springs eternal and maybe today is the day I will discover my inner New Media Guru.

 Of course, it isn't as easy as that. I met a colleague from a former life yesterday and asked him what he was doing, meaning what line of work he was in. 'I'm just trying to find what this stuff is all about," he replied.

 By 'this stuff' he meant New Media. Like me, he is a dinosaur of the golden age of newspapers and magazines when journalists pounded the keys of their manual typewriter, erased their mistakes with Tippex and kept copies of their articles with carbon sheets imposed on a second sheet of paper.

We carried out our research in a tiny little room known as The Librarybwhere we would spend hours poring over old newspaper cuttings neatly filed in small cardboard folders.

 Thank heaven for Google and the other search engines that have reduced the research timespan from hours to minutes. Thanks also to Bill Gates, Steve Jobs and the other visionaries who have developed the new technologies that have opened up a brave new media world.

 And hopefully today I too will find what all this "stuff" is about.