EuroTimes Writers from America, Canada and Europe flew into Dublin today to attend a special Writers Meeting which will help us review our progress and develop an editorial plan for the coming year.
Last year, research carried out by ASE showed that EuroTimes,compared to its key competitors, has the greatest reach among ophthalmic surgeons in Europe.
The research also showed that it has the highest awareness and readership levels of all competing publications and is read more thoroughly, more often and by more readers than any other publication in its competitive set.
Since that research was carried out, EuroTimes has been voted best Business-to-Business specialist magazine of the year by the Periodical Publishers Association of Ireland (PPAI).
The last 12 months have seen the magazine go from strength to strength both in terms of design and content. A number of recent initiatives are beginning to bear fruit, including recent launches of customised local market editions in India and China and an online edition in Russia. A Podcast was launched in 2007 (see www.escrs.org) and an e-zine is now being published on a regular basis.
The Writers Meeting which will be held tomorrow, Friday February 15th, will give our journalists, in consutltation with the senior EuroTimes editorial team, a chance to put forward proposals which we believe will cement our dominance in the market.
If any of our readers have any suggestions as to how we can improvethe magazine, we will be delighted to post your opinions on this weblog.
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